As a Women's Hormonal Health & Fat Loss Expert with qualifications in Nutrition, Pre & Post Natal Fitness, Strength & Conditioning & Trauma-informed Mindset Coaching... Justine has spent a decade personally coaching over 500 peri & post menopausal women to lose fat for the last time, navigate hormonal changes with confidence, transform their fatigue into vitality while building a healthier relationship with themselves, their bodies, and food - one that lasts for life not just a season.

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About Me

Real change isn’t found in a meal plan. It’s found in you.

I’m not another influencer or marketer—I’m a certified coach with a decade of hands-on experience helping women like you, both face-to-face and online.

But my journey didn’t start here. For over 20 years, I struggled with my health, body image, energy, and mindset.

I grew up in a dysfunctional home and was bullied at school, which left me feeling like an outsider—unworthy, broken, and never quite enough. I turned to food for comfort and developed emotional eating patterns that followed me for years. I tried to start new things—gymnastics, little athletics—but always felt alone or “not good enough,” so I’d quit.

Even when I had proof I was capable, I’d self-sabotage—like the time I was winning a swimming race and deliberately slowed down, afraid of standing out. Or the time I let go of a climbing wall I nearly conquered, pretending I slipped.

I believed success didn’t belong to someone like me.

As I got older, I tried to “fix” myself with every diet under the sun—keto, fasting, Weight Watchers, all of it. I’d be “good” during the week, then binge on weekends. I blamed myself for never being able to stick to anything. What I didn’t realise was this: I wasn’t the problem—the methods were.

I’d normalised exhaustion, poor sleep, and low energy. I had no relationship with my body, let alone trust in it.

That began to shift when I had breast surgery—a deeply physical and emotional experience that forced me to slow down and start listening to my body. It was the first time I truly realised healing isn’t just physical—it’s mental, emotional, and psychological too.

Another turning point came when I worked with a coach who helped me dismantle the perfectionism, self-judgment, and shame I’d carried for so long. For the first time, I understood that the root issue wasn’t discipline—it was disconnection. That changed everything.

I left my corporate charity job and followed the pull I’d always felt to help others. Coaching stopped being something I did—it became my soul’s work.

I lost over 15kg and kept it off not by being perfect, but by finally learning how to work with my body, instead of against it.

And I knew there had to be other women out there like me.
That’s how the Empowered Woman’s Transformation Academy—and my signature program, Tribe Transformation & You Empowered Membership—were born.

Today, I’ve personally coached over 500+ peri and post-menopausal women transform their health, bodies, and lives from the inside out—not just through fat loss, but through reclaiming their energy, self-trust, and freedom.

 

The Heart Behind My Coaching

I do this because I’ve been where you are.

I know what it’s like to feel broken by every failed attempt,
To feel like a stranger in your own skin,
To grieve the woman you used to be—and fear she may never return.

And I know how easy it is to blame yourself when nothing seems to work.
To believe you’re the problem when, really, you’ve just been sold the wrong solutions.

You’ve been told you need to restrict harder, be more disciplined, or cut out joy just to see results.
But I’m here to call BS on all of that.

Your body isn’t broken. You don’t need fixing.
You just need someone who sees you—who understands that your mindset, nervous system, emotional triggers, and hormone changes all matter.

That’s why I created my Inside Out Transformation approach.
Because true transformation isn’t about control—it’s about connection.
It’s about healing your relationship with food, body, and self… so you never have to “start over” again.

 

What Makes My Coaching Different

Most programs only scratch the surface—meal plans, strict macros, 30-day resets.
They might look structured, but they rarely teach you how to actually transform.
They focus on what you do—not who you're becoming.

I do things differently.

Where most coaches treat accountability like a checklist—and use guilt or shame when you don’t follow through—I see coaching as something far deeper.

I don’t just tell you what to eat or how to train.
I coach you through the mindset blocks, procrastination, and self-sabotaging habits that have kept you stuck for years.

Together, we dismantle the beliefs and patterns that have quietly held you back.
We rebuild your relationship with your body, food, and most importantly—yourself.

Because real, lasting fat loss comes from changing your behaviour and you cannot sustainably change your behaviour without changing the way you see yourself—and creating habits that align with that new identity.

Client Results That Speak for Themselves

Hundreds of peri & post menopausal women have completely changed their lives in my programs—not just their bodies.

Like Carol, who went from bingeing four times a week to just once in six months, while dropping three dress sizes and calming lifelong anxiety.

Or Natasha, who broke free from decades of emotional drinking and lost 20kg—not by being perfect, but by finally letting go of the guilt and choosing self-compassion.

Or Bron, who found the confidence to leave a job after 17 years and launch her dream business—after transforming her body and belief system inside our community.

What they all had in common?
They stopped waiting for the “perfect time” or “perfect plan” and started becoming the version of themselves they thought they’d lost.

 

The Legacy I’m Building

I’m here to change the way women experience transformation.

To support peri & post menopausal women break free from cycles of restriction, shame, and starting over—and finally feel strong, confident, and at home in their body again.

I believe fat loss is not just about what you eat or how you move.
It’s about the relationship you have with yourself.
Your body will follow where your mind leads.

I believe:

  • A healthy, happy body begins with a healthy, respectful relationship with yourself, your food, and your movement.

  • Fat loss is a symptom—not a solution. The real work is in reconnection: to your body, your needs, and your values.

  • Self-respect, not self-criticism, is the foundation of lasting change. You can’t hate yourself into the happiest, healthiest version of you.

  • If your identity, habits, and behaviour patterns don’t evolve, your results won’t last—no matter how perfect the plan.

  • The more you understand and work with yourself, the more empowered and resilient you become.

I stand for:

  • Integrity – No fluff, fads, or empty promises. Just real, evidence-based support that works.

  • Leadership – I’ve walked this path. I’ve lived the pain. And I’m here to guide you through yours.

  • Empathy – Because I know what it feels like to doubt yourself, feel stuck, and secretly wonder if it’s too late.

  • Transparency – I’ll say what you need to hear—not just what feels good—but always with compassion and respect.

  • Authenticity – You get to show up messy, human, and real. No masks. No filters. No performance.

  • Growth over perfection – You don’t need to get it right all the time. You just need to keep going.

  • Freedom and Joy – Health and fitness should enhance your life, not control it.

  • Sustainability – No more quick fixes. No more starting over. This is about lasting transformation—from the inside out.

Because this isn’t just about fat loss.

This is about giving women their power back.
It’s about helping you rebuild trust in your body, your choices, and yourself—so you can live the rest of your life with energy, peace, confidence, and freedom.

That’s the legacy I’m building.
And if it resonates… I’d love to walk that path with you.

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"I'm here to help you reclaim your body, vitality and self-confidence for the long haul."

❤️❤️❤️

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